Brand Kit

Create a centralized library of brand assets—logos, colors, fonts, and templates—and automatically apply them across all your campaigns and templates for consistent brand identity.

Overview

Brand Kit helps you:

• Centralize Assets: Store all brand elements in one place
• Maintain Consistency: Automatic brand application
• Speed Up Creation: Quick access to approved assets
• Enforce Standards: Team-wide brand compliance

Setting Up Brand Kit

Initial Setup

1. Go to Settings > Brand Kit
2. Click Create Brand Kit
3. Fill in basic information:
   • Brand name
   • Brand description
   • Primary industry
4. Click Save

Brand Assets

Logo Management

Upload multiple logo variations:

Logo Types:

• Primary Logo: Main brand logo
• Secondary Logo: Alternative version
• Icon: Favicon/app icon
• Light Version: For dark backgrounds
• Dark Version: For light backgrounds

Supported Formats:

• SVG (recommended)
• PNG (transparent background)
• JPG
• WebP

Upload Requirements:

• Max size: 5MB
• Recommended: Square (1:1) for icon
• Recommended: Wide (3:1) for primary logo

Color Palette

Define your brand colors:

Primary Colors:

• Main brand color
• Supporting colors (up to 5)

Secondary Colors:

• Accent colors
• Background colors
• Text colors

For Each Color:

• Hex code
• RGB values
• Color name
• Usage notes

Color Picker:

• Visual picker
• Hex input
• Recent colors
• Saved swatches

Typography

Set brand fonts:

Available Fonts:

• Google Fonts library (1000+ fonts)
• Custom font upload (Pro plan)

Font Styles:

• Headings: H1, H2, H3
• Body Text: Paragraph, captions
• Buttons: CTA text
• Special: Quotes, code

Font Settings:

• Font family
• Font weight
• Font size
• Line height
• Letter spacing

Image Library

Store brand images:

Categories:

• Product photos
• Team photos
• Office photos
• Stock images
• Icons
• Illustrations

Organization:

• Folders
• Tags
• Search
• Filters

Upload Options:

• Drag and drop
• Bulk upload
• URL import
• Cloud storage sync (Dropbox, Google Drive)

Brand Templates

Email Templates

Pre-designed email templates with your brand:

Template Types:

• Newsletter
• Promotional
• Transactional
• Welcome series
• Re-engagement

Brand Application:

• Automatic logo insertion
• Brand colors applied
• Font styles applied
• Header/footer consistency

Social Media

Brand-consistent social templates:

Platforms:

• Facebook
• Instagram
• Twitter
• LinkedIn

Assets:

• Profile images
• Cover photos
• Post templates
• Story templates

Auto-apply Settings

Campaign Defaults

Automatically apply brand:

When Creating:

• New email campaigns
• New templates
• Landing pages
• Forms

Applied Elements:

• Logo in header
• Brand colors
• Font styles
• Footer information

Template Inheritance

Templates inherit from Brand Kit:

• Override: Allow per-template customization
• Lock: Enforce brand consistency
• Suggest: Show brand recommendations

Usage Guidelines

Brand Guidelines

Document your brand standards:

Voice & Tone:

• Brand personality
• Writing style
• Tone guidelines
• Words to use/avoid

Visual Guidelines:

• Logo usage rules
• Color usage
• Typography hierarchy
• Spacing standards

Do's and Don'ts:

• Approved examples
• Common mistakes
• Best practices

Accessibility

Ensure accessible branding:

Color Contrast:

• WCAG AA compliance
• Text readability
• Alternative colors

Font Legibility:

• Minimum sizes
• Weight recommendations
• Line spacing

Team Collaboration

Access Control

Control who can:

• View: See Brand Kit
• Use: Apply assets
• Edit: Modify assets
• Manage: Full control

Roles:

• Admin: Full access
• Editor: Edit assets
• Contributor: Upload assets
• Viewer: View only

Approval Workflows

Require approval for:

• New assets
• Brand changes
• Template modifications

Workflow:

1. User uploads asset
2. Notification to approvers
3. Review and approve/reject
4. Asset becomes available

Brand Consistency

Automatic Checks

Brand Kit warns you when:

• Using non-brand colors
• Using unapproved fonts
• Logo placement issues
• Missing brand elements

Suggestions:

• Replace with brand color
• Use approved font
• Fix logo placement
• Add required elements

Consistency Score

Get scored on brand consistency:

Metrics:

• Brand color usage
• Font compliance
• Logo presence
• Template adherence

Score Range:

• 90-100: Excellent
• 70-89: Good
• 50-69: Needs work
• Less than 50: Review guidelines

Integrations

Design Tools

Connect external tools:

Supported:

• Figma (import designs)
• Canva (sync assets)
• Adobe Creative Cloud
• Sketch

Sync:

• One-way (import)
• Two-way (sync)
• Manual import

Storage

Connect cloud storage:

• Dropbox: Sync images
• Google Drive: Asset storage
• OneDrive: Image library
• S3: Custom storage

Multi-brand Management

Multiple Brand Kits

Manage multiple brands:

Use Cases:

• Multiple product lines
• White-label clients
• Sub-brands
• Regional variations

Per Brand Kit:

• Separate assets
• Different guidelines
• Unique templates
• Independent teams

Switching Brands

Easily switch between brands:

• Campaign Level: Set brand per campaign
• Template Level: Brand-specific templates
• Organization Level: Default brand

Version Control

Asset Versioning

Track asset changes:

• Version History: All changes saved
• Rollback: Restore previous versions
• Compare: Side-by-side comparison
• Changelog: What changed and when

Template Versions

Maintain template versions:

• Draft: Work in progress
• Review: Pending approval
• Live: Active version
• Archived: Old versions

Best Practices

Exporting

Brand Kit Export

Download your Brand Kit:

Formats:

• PDF: Brand guidelines document
• ZIP: All assets bundled
• CSS: Color/font variables
• JSON: Programmatic access

Contents:

• All logos
• Color palette
• Font files
• Guidelines document
• Asset inventory

Sharing

Share Brand Kit:

• Public Link: Share with external partners
• Password Protected: Secure sharing
• Expiring Links: Time-limited access
• Download Tracking: See who accessed

Analytics

Usage Analytics

Track Brand Kit usage:

• Most Used Assets: Popular logos, images
• Color Usage: Brand color adoption
• Font Usage: Typography compliance
• Template Usage: Template performance

Team Activity

See team activity:

• Asset uploads
• Guideline updates
• Brand applications
• Approval activity

Next Steps