Campaigns

Oblic's campaign management system allows you to create, schedule, and monitor marketing campaigns across multiple channels including Email and WhatsApp. Track real-time performance and optimize with A/B testing.

Overview

Campaigns are the core of your marketing efforts in Oblic. Each campaign consists of:

• Audience: Contact lists or segments
• Content: Email or WhatsApp message templates
• Schedule: Send immediately or schedule for later
• Analytics: Real-time tracking and reporting

Creating a Campaign

1. Choose Your Channel

Navigate to Campaigns > Create Campaign and select:

• Email Campaign: Rich HTML emails with tracking
• WhatsApp Campaign: Direct messages to WhatsApp Business

2. Select Your Audience

Choose from:

• Contact Lists: Static groups of contacts
• Segments: Dynamic groups based on criteria
• Custom Selection: Manual contact selection

3. Design Your Message

Use the Template Builder to create your content:

• Drag-and-drop email builder with MJML
• Pre-built templates
• Personalization with variables like {{contact.firstName}}
• Preview across devices

4. Schedule and Send

Options include:

• Send Now: Immediate delivery
• Schedule: Pick date and time (timezone-aware)
• Send Time Optimization: AI-powered best send time

Campaign Types

Email Campaigns

• Newsletter: Regular updates to your audience
• Promotional: Sales and offers
• Transactional: Order confirmations, receipts
• Drip: Automated email sequences

WhatsApp Campaigns

• Broadcast: Send approved templates to multiple contacts
• Promotional: Marketing messages (requires opt-in)
• Transactional: Order updates, OTPs

A/B Testing

Test different versions of your campaign:

1. Create campaign variants (Subject lines, content, CTAs)
2. Split your audience automatically
3. Set a winning metric (Opens, Clicks, Conversions)
4. Review results and send winning version

Campaign Analytics

Track performance with:

• Delivery Rate: Successfully delivered messages
• Open Rate: Email opens (tracked via pixels)
• Click Rate: Link clicks (tracked via redirects)
• Conversion Rate: Goal completions
• Bounce Rate: Failed deliveries
• Unsubscribe Rate: Opt-outs

Best Practices

Campaign Duplication

Save time by duplicating successful campaigns:

1. Go to your campaign
2. Click Duplicate
3. Modify content and audience as needed
4. Launch

Next Steps