Reports & Analytics

Gain actionable insights into your marketing performance with Oblic's comprehensive reporting suite. Track campaigns, analyze audience growth, and get AI-powered recommendations for optimization.

Dashboard

Your main analytics hub shows:

• Campaign Overview: Recent campaign performance
• Audience Growth: Subscriber trends over time
• Engagement Metrics: Opens, clicks, conversions
• Channel Performance: Email vs WhatsApp vs SMS
• Smart Recommendations: AI-powered insights

Campaign Reports

Accessing Reports

View campaign performance:

Campaigns > [Your Campaign] > Report

Key Metrics

Delivery Metrics:

• Sent: Total messages sent
• Delivered: Successfully delivered
• Bounced: Failed deliveries (hard & soft)
• Delivery Rate: Percentage delivered

Engagement Metrics:

• Opens: Email opens (tracked via pixel)
• Open Rate: Percentage of delivered emails opened
• Unique Opens: Distinct recipients who opened
• Clicks: Link clicks (tracked via redirects)
• Click Rate: Percentage who clicked
• Unique Clicks: Distinct recipients who clicked

Conversion Metrics:

• Conversions: Goal completions
• Conversion Rate: Percentage who converted
• Revenue: Total revenue (if tracked)
• ROI: Return on investment

List Health:

• Unsubscribes: Opt-outs
• Spam Reports: Marked as spam
• Churn Rate: Unsubscribe percentage

Visualizations

Interactive charts powered by ApexCharts:

• Timeline Charts: Performance over time
• Funnel Charts: Drop-off at each stage
• Heatmaps: Click activity
• Geographic Maps: Performance by location
• Device Breakdown: Desktop vs mobile vs tablet

Email Heatmap

See where recipients clicked:

• Visual overlay: Click density on email
• Link performance: Individual link stats
• Above/below fold: Scroll depth analysis

Audience Analytics

Growth Trends

Track subscriber growth:

• New Subscribers: Daily/weekly/monthly additions
• Churn: Unsubscribes and bounces
• Net Growth: New minus churned
• Growth Rate: Percentage change

Engagement Segments

Automatically categorized:

• Highly Engaged: Opened 80%+ of recent campaigns
• Moderately Engaged: Opened 20-80%
• Barely Engaged: Opened less than 20%
• Inactive: No opens in 90+ days

Demographics

Audience breakdown by:

• Location: Country, city
• Device: Desktop, mobile, tablet
• Email Client: Gmail, Outlook, Apple Mail
• Time Zone: Distribution across zones

Channel Performance

Compare channels:

Email

• Average open rate: Industry benchmark
• Average click rate: Your performance
• Best send times: Optimal timing
• Subject line performance: What works

WhatsApp

• Delivery rate: Success percentage
• Read rate: Message reads
• Response rate: Customer replies
• Template performance: Best templates

SMS

• Delivery rate: SMS delivery
• Link clicks: Short URL clicks
• Response rate: Text responses

Smart Recommendations

AI-powered insights:

Campaign Optimization

• Best Send Time: When your audience is most active
• Subject Line Suggestions: AI-generated alternatives
• Content Improvements: Engagement tips
• Segment Recommendations: Better targeting

Audience Insights

• Churn Risk: Contacts likely to unsubscribe
• Re-engagement Opportunities: Inactive contacts to target
• High-Value Contacts: Most engaged subscribers
• Growth Opportunities: Untapped segments

Custom Reports

Report Builder

Create custom reports:

1. Go to Reports > Custom Reports
2. Click New Report
3. Select metrics and dimensions
4. Apply filters
5. Choose visualization
6. Save and schedule

Available Metrics

Choose from 50+ metrics:

• Campaign performance
• Audience statistics
• Engagement rates
• Conversion data
• Revenue tracking

Scheduled Reports

Automate reporting:

• Frequency: Daily, weekly, monthly
• Recipients: Email to team members
• Format: PDF, CSV, Excel
• Filters: Specific campaigns or date ranges

Comparison Reports

Compare performance:

A/B Test Results

View test outcomes:

• Variant performance
• Statistical significance
• Winner declaration
• Detailed breakdowns

Period Comparison

Compare time periods:

• This month vs last month
• This quarter vs last quarter
• Year over year
• Custom date ranges

Campaign Comparison

Side-by-side comparison:

• Multiple campaigns
• Same metrics
• Performance trends
• Best practices identified

Export Options

Download data:

• CSV: Raw data
• Excel: Formatted spreadsheets
• PDF: Presentation-ready reports
• JSON: API integration

Real-time Analytics

Live data updates:

• Campaign Dashboard: Updates every 30 seconds
• Live Activity Feed: See opens/clicks in real-time
• Active Users: Currently viewing
• Heatmap Updates: Live click activity

Attribution

Track conversion sources:

UTM Tracking

Automatic UTM parameters:

utm_source=oblic
utm_medium=email
utm_campaign=summer_sale_2026
utm_content=header_cta

Conversion Tracking

Track goals:

• Website Visits: Track page views
• Purchases: E-commerce conversions
• Sign-ups: Form submissions
• Custom Events: Any trackable action

Multi-touch Attribution

Credit multiple touchpoints:

• First Touch: First interaction
• Last Touch: Final interaction
• Linear: Equal credit to all
• Time Decay: More recent = more credit

Integration

Google Analytics

Connect to see:

• Campaign traffic in GA
• Conversion tracking
• E-commerce data
• User behavior

Other Analytics

Integrate with:

• Mixpanel: Product analytics
• Amplitude: Behavioral analytics
• Segment: Customer data platform
• Custom: Via webhooks

Best Practices

Next Steps